The gap between installs and revenue isn't a traffic problem. It's a system problem — one most agencies never touch because they're not paid to care about your MRR. We are.
No pitch. No commitment. Just a hard look at your numbers.
You've invested in ads. You're getting downloads. Your dashboard shows installs going up — but MRR is flat, churn is quietly killing you, and you genuinely don't know which channels are actually driving revenue versus burning budget. You've hired agencies. They sent reports full of CTRs and impressions. Not one of them could tell you your LTV/CAC ratio. Not one of them talked about churn. You're done paying for activity. What you need is results.
You're acquiring users, but the retention math isn't adding up. One churned user doesn't cost you a $79 subscription — it costs you $30K–$50K in lost LTV over a cohort. Most agencies never run that number. We start there.
Generic digital marketing doesn't work for subscription apps. The funnel is different. The metrics are different. The economics are different. You need a partner who's lived inside app growth — not one who learned the word "churn" from a blog post.
Your last agency couldn't tell you either. Budget burned. Decisions made in the dark. At $30K+ MRR, you can't afford to keep running that experiment.
You built it. You love it. That's exactly why you need someone who isn't attached looking at the numbers — and translates them into a plan you can execute on Monday morning.
Most agencies are paid to run ads. We're paid to grow your MRR — and there's a fundamental difference in how we think. That means we're obsessed with your LTV-to-CAC ratio, your churn cohorts, your payback period — not your click-through rate. We build the system. We plug the leaks. Then we scale.
If installs are going up but MRR isn't following, the problem may go beyond traffic. We investigate what happens before and after installations — a deeper analysis of the data that reflects the app's impact on the market.
These aren't outlier stories. They're what happens when the right strategy meets the right execution — and the numbers are allowed to compound.
Safety compliance platform for industrial companies.
Building an inbound engine that compounded over 6 years — a machine that generates leads without paid dependency, with LTV/CAC of 15–17x and churn locked under 1.5%.
"Over 80% of our leads come from inbound marketing — a machine working for 6 years. We put money in, we capture leads, and we convert."
Digital marketplace connecting brands & retailers in the wellness space.
Building a growth infrastructure that made the business attractive and scalable enough to exit — from early traction to a 35–40 person team at acquisition.
"What got us to sign was that I could feel Paulo was cheering and celebrating all of our achievements like we were. I see Loocro as really, really part of the business."
AI-powered virtual hair try-on for stylists and end users — entering a brand-new market.
Identifying the right audience, channels, and positioning for a product with no market playbook — then executing a launch that generated real user data from day one.
"It goes far beyond the ads, beyond the service. Loocro is the company that when we have any questions, we ask for opinions — not just results. They're partners."
No six-week ramp-up. No onboarding hell. We move fast, learn your economics, and start building the system that compounds over time.
Before we touch a single campaign, we understand your numbers. MRR, churn rate, current CAC, channels you've tried, where the money is disappearing. This call costs you nothing — and will hand you more clarity on your growth bottleneck than any agency has given you to date, whether you work with us or not.
No templates. After the call, we map the specific plan for your app — which channels, which audiences, which metrics we're optimizing for, and exactly how we prove what's working. Paid traffic is one lever. We pull all of them.
We run and optimize your campaigns, then meet with you at least once a month to review the business — not just the ads. What's working. What's not. What new growth lever we're testing next. This is what having a growth team inside your company actually feels like.
Once your LTV/CAC makes sense and your churn is under control, we scale your budget with confidence. Not before. We don't let you pour money into a leaky system. Growth without a foundation is just expensive guessing.
"I see Loocro as really, really part of the business. I knew that Paulo was sometimes in his day or in his week thinking about how he could help us. You can't fake that type of thing. We had a growth team as a partner — that's the best way to put it."
Book your diagnosis call. We'll look at your MRR, your CAC, your churn — together. We'll find the exact point where installs stop becoming revenue, and we'll tell you how to fix it. No pitch deck. No obligation. Just your numbers and a clear plan.
Limited availability. We only work with apps we're confident we can grow.
Primarily subscription-based apps — B2B and B2C — with real MRR and real growth ambitions. We've worked with safety management platforms, wellness marketplaces, AI apps, and more. If your app has recurring revenue and the numbers aren't moving the way they should, we want to see your data.
Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads. We choose channels based on your app's audience and economics — not what looks most impressive on a report.
We work with founders investing a minimum of a few thousand dollars per month in paid growth. That's not our fee — that's the ad budget needed to generate data worth optimizing. If your budget isn't there yet, we'll tell you on the call. We don't take money to run campaigns that can't learn fast enough to matter.
We're measured on your MRR, not your CTR. That single difference changes everything — how we build strategy, what we optimize, what we talk about on monthly calls. Founders consistently say it feels like having a growth team inside the company rather than an agency sending reports from the outside.
Yes — we work with founders in the United States, Canada, United Kingdom, and Brazil. Our team operates across time zones and adapts campaigns to each market.
We look at your numbers together — MRR, CAC if you have it, churn, current channels. We find the exact bottleneck between your installs and your revenue. You leave with a clear diagnosis and a concrete direction — whether you work with us or not. No pitch, no deck, no pressure.